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Report-to-Insight

You spent $2,900 on the channel that produced 2 leads.

Drop in any marketing CSV. Get one headline finding stated in money, the funnel leaks with arithmetic shown, three experiments, a stop section with somewhere for the money to go — and a boss-ready paragraph in plain English.

Get this skill — US$19Type demo after install — watch it do the whole job first.

$19 one-time · instant download · works with Claude & ChatGPT

A Claude & ChatGPT SkillReport-to-Insight

Analytics exports don't need more charts.

The dashboard has forty numbers on it. Sessions are up, bounce is down slightly, one channel moved 12% and you're not sure whether that's noise. Somewhere in there is one thing worth doing something about.

So the monthly report becomes a list of ten observations, everybody nods, and nothing changes, because a list of ten things is the same as no priority at all.

This returns one headline finding, stated in money, with the arithmetic shown. Plus the section most reports are too polite to include: what to stop, and where the money goes instead.

One skill. Six jobs.

Find the one thing

Drop in any marketing CSV — GA4, email, ads, social. Out comes a single headline finding stated in your KPI or in money, never a list of ten.

› Here's this month's export. What's the one thing to act on?

Read it as your kind of business

Four motions, four benchmark tables, four sets of money math. A service business gets cost per booked job held against job value and margin. Self-serve SaaS gets paid signups chained properly and a CAC payback stated in months.

› We're a service business, not SaaS. Read it that way.

Write the stop list, with a destination

The channel eating your hours for nothing, named. Beside it: where the cash and the hours move, what that move should produce at the destination's own cost per KPI, and the date you review it.

› What should we stop doing, and where does the budget go?

Compare to last month

Bring last month's report as well and it leads with what moved: the delta in plain units, the three biggest movers with arithmetic, a verdict on last month's experiments, and one ledger row per channel.

› Compare this to last month's report.

Survive a real export

Totals rows waiting to be double-counted, email spelled four ways, German column names with commas for decimals. It maps them, states how it read the numbers, and proves your rows still sum to the export's own total.

› demo messy — run it on a real GA4 export.

Brief the boss

A plain-English paragraph with numbers in context — “up 40% means 12 extra demos” — sendable as-is. Running it for clients? It switches to client voice.

› Write the summary paragraph for my CEO.

One finding. Three experiments. One stop list.

Structured so the meeting has a decision in it rather than a discussion:

Why not just ask the chatbot?

It picks one thing

“You spent $2,900 on the channel that produced 2 demo requests, and $0 on the one that produced 19.” A general chatbot will summarise everything in your export, which is the problem you already had.

It reads the right benchmark column

0.77% site-wide is a normal B2B demo funnel and half of typical for e-commerce. Same number, opposite verdict. So it names the motion out loud before it quotes a single benchmark, and services and self-serve SaaS get their own column too.

Every stop ships a destination

Naming the dead channel is the least popular line in any report, and a stop with nowhere for the money to go gets vetoed by inertia inside a week. Each one arrives with the cash, the hours, the expected KPI and a review date.

Your first five minutes.

Install it, then type any of these. No prompt-writing, no setup screens.

  1. 1Here's this month's export — what's the one thing to act on?
  2. 2What should we stop doing, and where does the budget go instead?
  3. 3Write the summary paragraph for my CEO.
  4. 4Compare this to last month's report.
  5. 5demo — watch it find $2,900 spent on 2 leads.

Plug and play

From download to done in three steps.

i.

Buy & download

A skill folder and a one-page install guide. Claude and ChatGPT are both included.

ii.

Drop it in

About a minute, once. Then fill your profile — the same one every skill in the suite reads.

iii.

Just talk

Paste the job in front of you — an email, a brief, a spreadsheet. It runs the whole workflow and hands back a finished file.

What it won't do.

Every skill in the store ships with this section. If a tool won't tell you its limits, it's selling you something.

Questions.

What exactly is an AI skill?

A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.

How is this different from just asking Claude or ChatGPT?

A chatbot summarises your spreadsheet. This commits to a single ranked finding stated in money, shows the funnel arithmetic so you can recompute it, requires a stop section and attaches a reallocation plan to every stop, and ends in a paragraph you can forward without editing. It also leaves you a scored channel tracker with live formulas, so next month is an update rather than a re-run.

Which exports does it accept?

Any marketing CSV: GA4, your email platform, ad managers, social dashboards, or a sheet you stitched together. Localised exports are handled too. German, French, Spanish, Portuguese, Italian and Dutch column names are matched, and it states how it read the numbers before adding anything up, then proves the rows still reconcile to the export's own total.

Does it work for my kind of business?

It routes to one of four motions before reading a benchmark: B2B lead generation, e-commerce, service businesses, and self-serve SaaS. Each gets its own benchmarks and its own money math. For a service business it also flags what a web export can never see, like phone enquiries and the map listing, and asks for those numbers separately.

What if the data is messy?

That's expected, and the bundled messy export deliberately contains planted traps: a totals row inside the data, four spellings of email, owned channels arriving as referral domains, and no spend column at all. It maps what it can, states what it can't compute, and doesn't quietly average its way past a problem.

Is it a subscription?

No. $19 once, yours to keep, updates included.

Works even better with the rest of the suite.

All 4 share one profile you fill in once. Get The Growth Suite for $49 and save $27.

You spent $2,900 on the channel that produced 2 leads.

One held rate pays for this many times over. $19 once, yours to keep.

Get this skill — US$19