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Campaign Launch Kit

A launch is a calendar, not an announcement.

Message hierarchy, a T-minus calendar with every date consistent, the email sequence, a channel plan capped to your real team, and a KPI sheet where every assumption is labeled. Plus the section that reads most senior: what we're NOT doing, and the arithmetic that decided it.

Get this skill — US$19Type demo after install — watch it do the whole job first.

$19 one-time · instant download · works with Claude & ChatGPT

A Claude & ChatGPT SkillCampaign Launch Kit

A launch is a calendar, not an announcement.

The date arrives. Somebody writes a post, somebody else sends an email, the founder shares it to their followers, and by Thursday it's over. Nobody is quite sure whether it worked, because nobody wrote down what working would look like.

Real launches are sequenced weeks out: teaser, announce, proof, last call, nurture. Every date consistent, every claim carrying proof, every KPI traceable to a labelled assumption, and a capacity check that stops a team of two from planning nine channels.

This builds that plan, and it does the two sums most launches skip: what your budget can actually buy, and whether the launch pays for itself.

One skill. Six jobs.

Build the plan

Message hierarchy, a channel plan capped to the hands you actually have, a T-minus calendar where every date agrees with its label, the email sequence with A/B subjects, and a KPI sheet where every assumption is labelled.

› Launching [thing] on [date]. Budget [X], team of [N].

Price the budget

The viable-test floor for one paid channel, plus the asset plan item by item, plus contingency at 15%. Paid enters the plan only when the budget covers all three, and the tier you land in decides the rest.

› We have [X] to spend. Can we afford a paid channel?

Pick the launch shape

Five archetypes, each breaking a different default: a service launch goes to past clients first and stops at bookable capacity, a DTC drop gets the discount-margin check, a self-serve SaaS launch targets activations rather than signups, an event front-loads reminders.

› This is a new service line, not a product. Shape it for that.

Check the market first

Before a single date is written: dead-zone weeks for your audience's market, subject lines re-written natively rather than translated, and which consent regime your list sits under, with the consented list size feeding the KPI sheet.

› Our list is EU and Canadian. Run the market check.

Write the launch-day runbook

Hour by hour: link and UTM checks, send schedule, monitoring passes, an if-something-breaks table, and the backup subject line chosen before the adrenaline hits.

› Build the launch-day runbook.

Run the retro

Two weeks after: actual against target, which assumption broke, which subject lever won. Then the rates it measured go into your profile, dated, so the next launch opens with your numbers instead of directional ones.

› Launch is done. Run the retro.

Every date, consistent.

Move the launch day and the whole calendar recomputes rather than quietly contradicting itself:

Why not just ask the chatbot?

The budget question gets arithmetic

“The floor for one paid channel is $3,000, the assets this launch needs cost $5,000, contingency is $1,000. That's $9,000 against a $6,000 budget.” Paid is out, and it reads as a decision rather than a shortage.

It asks whether the launch pays for itself

Total launch cost against the midpoint of the target range gives $200 per incremental demo request in the demo. Where the figure to compare it against is missing, it names that figure and leaves the comparison open instead of producing a plausible one.

Launch three starts from launch one

The retro writes your measured open rate, click rate and audience overlap into your profile with the date attached. The next KPI sheet tags those rows as measured from your last launch, not as directional estimates.

Your first five minutes.

Install it, then type any of these. No prompt-writing, no setup screens.

  1. 1We're launching [thing] on [date]. Budget [X]. Build the plan.
  2. 2We have [X] to spend. Can we afford a paid channel?
  3. 3Runway check: is 3 weeks enough for this?
  4. 4Build the launch-day runbook.
  5. 5demo — watch a full launch plan get built.

Plug and play

From download to done in three steps.

i.

Buy & download

A skill folder and a one-page install guide. Claude and ChatGPT are both included.

ii.

Drop it in

About a minute, once. Then fill your profile — the same one every skill in the suite reads.

iii.

Just talk

Paste the job in front of you — an email, a brief, a spreadsheet. It runs the whole workflow and hands back a finished file.

What it won't do.

Every skill in the store ships with this section. If a tool won't tell you its limits, it's selling you something.

Questions.

What exactly is an AI skill?

A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.

How is this different from just asking Claude or ChatGPT?

A chatbot writes you a launch checklist. This builds a dated T-minus calendar where every date agrees with its label, computes what your budget can buy before recommending a channel, caps your channels to your real team capacity with the reasoning stated, labels every KPI assumption including audience overlap, and writes the runbook for the day itself.

How does it decide whether we can afford paid ads?

With three numbers you can check yourself: the viable-test floor for one paid channel, your asset plan priced item by item, and contingency at 15% of the budget. Paid enters the plan only if the budget covers all three. Surplus goes deeper into that one channel rather than into a second channel below its floor.

We're not launching software. Does it still fit?

Yes. It picks from five launch shapes: a product or feature, a service business's new offer or location, a DTC drop, a self-serve signup launch, and an event. It says which default each one changed. A service launch sends to past clients before strangers and caps its target at the work you can actually deliver.

Does it handle the post-launch review?

Yes, as retro mode about two weeks after. Five questions, a verdict on each assumption, delivered as a file rather than a chat thread that scrolls away. The rates it measured are written into your profile so the next launch plans from your own numbers instead of generic ones.

Is it a subscription?

No. $19 once, yours to keep, updates included.

Works even better with the rest of the suite.

Content Repurposing EngineYour webinar contains 19 pieces of content. Here are the six strongest, written.Brand Voice CodifierYour voice, turned into a paragraph any AI must obey.Report-to-InsightYou spent $2,900 on the channel that produced 2 leads.

All 4 share one profile you fill in once. Get The Growth Suite for $49 and save $27.

A launch is a calendar, not an announcement.

One held rate pays for this many times over. $19 once, yours to keep.

Get this skill — US$19