Questions.
What exactly is an AI skill?
A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.
How is this different from just asking Claude or ChatGPT?
You can ask a chatbot to match a tone in one conversation. This produces a portable artefact: a version-stamped paragraph you paste into any AI, any time, plus a test harness that proves it works before you bet content on it, and an audit mode that catches drift months later.
How many samples do I need?
Three to ten pieces of your best writing, and including two or three that felt wrong is genuinely useful, because the contrast teaches the boundary faster than good examples alone. If you have fewer than three, it builds from raw material you already have instead: customer emails, a transcribed voice memo, your messages explaining the product to a colleague. That guide ships labelled as a hypothesis with a dated recheck.
What happens when something goes wrong and the jokes have to stop?
That's the sensitive-moment block: outages, complaints, refunds, price rises. Humor is switched off rather than reduced, the hedging rules stay exactly as they are, because pressure is when writers start softening, and the block follows a set structure. What happened, what it means for you, what we're doing, when you'll hear next.
Our voice has changed since last year. Is the guide stale?
Audit mode answers that. It separates content drifting from the guide, which is fixed by re-issuing the block, from the voice genuinely evolving, which is fixed by updating the guide, because those need opposite responses. It also checks which version of the block the writers were actually using before it blames anyone's writing.
Is it a subscription?
No. $19 once, yours to keep, updates included.
