Site Architect & Copywriter — AI Skill for Web Freelancers

Web projects don't stall on design. They stall on words and structure.

The design was approved in week two. It's now week eight, and the site is still not live, because nobody has written the About page and the client keeps promising the service copy “by Friday.”

Every freelancer knows this pattern and almost nobody has a system for it. The blueprint — what pages exist, what each one is for, and what every section actually says — is the deliverable clients stall on hardest and the one most proposals treat as an afterthought.

This runs the interview and then writes all of it, including the pages that shouldn't exist. And when the site already exists, it scores what's there out of 24 before anyone argues about a rebuild.

One skill. Six jobs.

Run the client interview

The questions that surface what the site is actually for, before a single page gets named. Paste a brief instead and it extracts the same fields, then asks only for what's missing.

› New client site — interview me, then build the blueprint.

Build the sitemap

Every page has to earn its place, and it cuts the ones that don't out loud, with reasons you can repeat to the client. Deferred pages go on a Later list with the trigger that would add them.

› Which pages should this site NOT have?

Write every word

A box diagram of the section stack above each page, then finished copy inside every section: headlines, body, CTAs, microcopy, form labels, error messages, success messages. Zero placeholder text.

› Write the Services page in the client's voice.

Score a site you didn't build

Audit mode puts a number on the redesign conversation: 12 architecture items out of 24, four bands, a keep / merge / cut / new row for every page with the arithmetic shown, the redirect consequence counted, a fix list capped at 10, and the projected score after they ship.

› audit — score this site's architecture out of 24.

Plan the second language

Which languages the client can actually service, the URL pattern as a lookup, the money path translated first, hreflang that lists itself, a switcher that goes to the equivalent page, and per-language keyword rows because the translated word is often not the searched word.

› Plan the French version: which pages get translated first?

Add a page without breaking the site

Update mode keeps the blueprint canonical: the new page earns its place against the original job, the nav stays at six items or names what gets demoted, its term is checked against every locked term, and the deck exports as a versioned file with a what-changed block.

› update — the client wants a Careers page.

The blueprint, with no blanks in it.

The complete 7-page example ships in the zip, so you can read the deliverable before you run it:

The sitemap, with the cut pages and the reasons
Wireframes drawn as box diagrams, section by section
Finished copy for every section of every page
The heading map and the alt text for every image slot, written in the deck
SEO table, redirect map, and the client content checklist

Why not just ask the chatbot?

It finishes the copy

Not an outline with “[insert compelling headline here].” Every section arrives written, which is the difference between a blueprint and a homework assignment.

It scores before it sells a rebuild

Audit mode's top band forbids recommending one: 20 out of 24 means the architecture is right and the findings are copy-level. The verdict comes with the page-by-page table and the arithmetic, so the client can argue with the reasoning rather than the price.

Nothing gets invented

Every claim traces to the interview or is marked [CLIENT TO CONFIRM] — visible in the deck on purpose, so it lands on the content checklist rather than going live unchecked.

Your first five minutes.

Install it, then type any of these. No prompt-writing, no setup screens.

1New client site — interview me, then build the blueprint.
2Which pages should this site NOT have?
3audit — score this site's architecture out of 24.
4update — add a Careers page without breaking the SEO.
5demo — read a finished 7-page blueprint.

Plug and play

From download to done in three steps.

Buy & download

A skill folder and a one-page install guide. Claude and ChatGPT are both included.

ii.

Drop it in

About a minute, once. Then fill your profile — the same one every skill in the suite reads.

iii.

Just talk

Paste the job in front of you — an email, a brief, a spreadsheet. It runs the whole workflow and hands back a finished file.

What it won't do.

Every skill in the store ships with this section. If a tool won't tell you its limits, it's selling you something.

You get the blueprint and every word. Visual design and the build are still the builder's job, and keyword picks are labelled judgement calls unless you have live search data to hand.
Step 4b covers the half of accessibility that lives in copy and structure: heading levels, link text that reads on its own, alt text per slot, form labels and messages. Contrast, focus order, target size and ARIA belong to the build, and it never lets a copy deck be sold as WCAG compliance.
Audit and update modes score architecture from what you supply. Page speed, hosting, security, design quality and current rankings are out of scope, and anything unscoreable shrinks the denominator instead of being guessed.

Questions.

What exactly is an AI skill?

A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.

How is this different from just asking Claude or ChatGPT?

A chatbot writes a sitemap and some sample copy. Site Architect & Copywriter runs a structured client interview, argues pages out of the sitemap with reasons, draws each page's section stack as a box diagram, writes finished copy for every section with zero placeholders, writes the alt text and the form error messages that nobody else on the project will write, adds an SEO layer within character limits, and ends with the checklist of everything the client still owes you.

Can I see the quality before buying?

Yes. The complete Tidewater Physio blueprint ships in the zip — seven pages of finished copy, a heading map on every page, alt text at every image slot including the deliberate empty ones on decorative icons, the per-page keyword sanity table, the deliberately cut Blog page, and the 12-item client checklist. Every title and meta character count was re-verified by script for release.

Does it work on a site that already exists?

That's audit mode. It scores 12 architecture items out of 24 — primary job legible, nav discipline, one page per money service, arrival paths, dead ends, the 5-second test, proof, price context, contact friction, titles and metas, one term per page, internal links — then bands the result and returns a keep / merge / cut / new row for every page with the arithmetic stated out loud, such as 14 pages in and 8 out. Every merge, cut and replace is a 301 in waiting, so the redirect count comes with it.

Can it plan a bilingual site?

Yes, and it treats that as an architecture decision rather than a word count. It records serve, signpost or skip per language, picks the URL pattern from a lookup (subdirectory by default, ccTLD only for separate legal entities, never a query parameter or an IP auto-redirect), translates the money path first, and states the four rules a bilingual site lives on. Machine-drafted copy always ships marked for a named native reviewer.

Is it a subscription?

No. $19 once, yours to keep, updates included.

The blueprint clients stall on for six weeks — done in a sitting.