HomeThe Brand Deal Suite › Media Kit & Rate Card Builder

For Influencers & Creators

Media Kit & Rate Card Builder

Stop pricing your work by vibes.

Give it your real numbers and it builds a media kit brands take seriously, a one-page rate card you can send the moment they ask, and a private sheet with the three numbers negotiators use: floor, target, anchor.

Get this skill — US$19Type demo after install — watch it do the whole job first.

$19 one-time · instant download · works with Claude & ChatGPT

A Claude & ChatGPT SkillMedia Kit & Rate Card Builder

A brand asks your rate. You type a number that feels safe.

It's almost always too low. You're pricing off fear; they're pricing off a budget you never got to see. And once you've said a number, it becomes your ceiling with that brand forever.

The awkward part isn't the negotiation. It's that you genuinely don't know what the right number is, because nobody publishes it and every creator you could ask is as unsure as you are.

So this skill prices you off arithmetic instead. Your real numbers go in, and three documents come out: one you send to brands, one you paste into a reply the same day, and one you never show anybody.

One skill. Six jobs.

Build the kit and the rate card

The media kit brands expect, plus a separate one-page rate card built for the most common brand email there is: “what are your rates?” Anchor rates, what each includes, add-on menu, payment terms. Nobody attaches an 8-section deck to answer one question.

› Build my media kit and rate card. My numbers are in my profile.

Set your three numbers

Floor (never quoted), target (what the math supports) and anchor (what you open with) for every deliverable you sell. The placement inside each range is shown as a percentile, so two runs land on the same number.

› Give me floor, target and anchor for 3 reels.

Price the add-ons brands get free

Usage rights, exclusivity, whitelisting, raw files. On a UGC brief it prices the extra hook variants at +40% of the video rate each, because “can you send 3 hook options?” is a request for three ads.

› What should I charge for a TikTok with 3 months' usage rights?

Value gifted, appearances and events

Gifted-plus-fee has a formula: cash = target minus the product's real selling price, capped at 25% of target, and never below your floor. Event work bills half-day or full-day with expenses reimbursed on top, never buried inside the fee.

› They're offering a $180 product and one reel. What's the cash fee?

See what you actually keep

Rates stay gross, because a manager doesn't raise what the market pays. The private sheet adds your take-home at anchor, target and floor. It also reads a brand's “A$1,000 including GST” for what it is: an A$909 fee.

› I'm on 20% commission. What do I keep at my floor?

Re-rate as you grow

Already have a kit? It asks only what changed, shows your growth deltas, and calibrates against the deals you actually closed: the median of three or more comparable deals in the last 12 months. Under three, it says so and changes nothing.

› Update my kit — my Instagram is up about 12% since March.

You end up with three documents.

One gets forwarded around a marketing team. One gets pasted into a reply. One is for your eyes only:

Why not just ask the chatbot?

Rule zero: views beat followers

When your average views outrun your follower count, it prices on views. In the demo that turns a $875 reel into a $1,025 one, and a general chatbot won't know to make the correction at all.

It refuses to invent your stats

Anything it doesn't have becomes homework — “[get this from IG Insights]” — never a plausible number a brand could catch you on. Same for small accounts: under 1,000 followers it leads with UGC rather than inventing a reach price.

Your card gets better with evidence

The rates save into your profile, so The Deal Negotiator defends those exact numbers later. The Negotiator logs every close back, and the next re-rate prices off what brands actually paid you.

Your first five minutes.

Install it, then type any of these. No prompt-writing, no setup screens.

  1. 1Build my media kit and rate card. My numbers are in my profile.
  2. 2What should I charge for a TikTok with usage rights?
  3. 3A brand asked my rate for 3 reels. Floor, target, anchor?
  4. 4I only sell UGC — no real following. Price me anyway.
  5. 5demo — build a full kit for a sample creator.

Plug and play

From download to done in three steps.

i.

Buy & download

A skill folder and a one-page install guide. Claude and ChatGPT are both included.

ii.

Drop it in

About a minute, once. Then fill your profile — the same one every skill in the suite reads.

iii.

Just talk

Paste the job in front of you — an email, a brief, a spreadsheet. It runs the whole workflow and hands back a finished file.

What it won't do.

Every skill in the store ships with this section. If a tool won't tell you its limits, it's selling you something.

Questions.

What exactly is an AI skill?

A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.

How is this different from just asking Claude or ChatGPT?

Ask a chatbot and you get a plausible range. The Media Kit & Rate Card Builder runs a fixed method: it applies the views-over-followers rule, places your number inside the range at a stated percentile, prices each deliverable and each right separately, shows the arithmetic, and saves the result to a profile the rest of your skills read. Same inputs, same answer, every time.

What files do I actually get?

Three. A brand-facing media kit (Word doc or a one-slide PowerPoint), a standalone one-page rate card you can paste into a reply when a brand asks what you charge, and a private pricing sheet holding your floor, target and anchor per deliverable plus a dated rate history. All three are named and saved so an update run can find them next time.

I sell UGC, or I'm under 1,000 followers. Does this work for me?

Yes, and it has a separate path for each. UGC gets priced on what actually prices UGC — pieces delivered, whether a brand has shared performance data, production setup — with no follower tier involved. Under 1,000 followers it leads with UGC, prices an on-channel post at the bottom of the nano range and labels it an estimate, rather than inventing a reach number you can't defend.

An agency takes a cut of my fees. Does that change the rates?

Not the rates, only what reaches you. A manager doesn't raise what the market pays, so every quoted number stays gross. Your private sheet adds a take-home row at anchor, target and floor, because what you keep at your floor is the number that decides whether a shoot is worth doing. Name a minimum you must keep and the floor rises to protect it.

Is it a subscription?

No. The Media Kit & Rate Card Builder is $19 once, yours to keep, updates included. It runs inside the Claude or ChatGPT account you already have, and the free tiers work too.

Works even better with the rest of the suite.

All 3 share one profile you fill in once. Get The Brand Deal Suite for $39 and save $18.

Stop pricing your work by vibes.

One held rate pays for this many times over. $19 once, yours to keep.

Get this skill — US$19