Get-Found Engine — AI Skill for Photographers

47 five-star reviews, and Google still doesn't know you exist.

Your work is good. Your clients adore you. And your leads are 70% referral, a trickle from Instagram, and almost nothing from the one place where clients are actively searching with a budget in hand.

Photographers are told to post more. Posting more is discovery, and discovery is not booking. The person who googles “[your genre] photographer [your city]” or the name of the venue they've just booked is a different person entirely: they are shopping, today, with money.

So this is a 90-day plan for being found by that person, always topped with this week's three actions. Then you bring the scorecard back each month, and it reads the trend before it changes a thing.

One skill. Six jobs.

Build the 90-day plan

Routed by genre: venue pages for weddings, suburb pages for portrait and family, case studies for commercial, and rows of their own for newborn, event and real estate. Fewer than about ten reviews? It runs the proof-first month instead, aimed at five reviews rather than a ranking.

› Build my 90-day plan. I'm a [genre] photographer in [city].

Overhaul Google

Your Business Profile field by field, plus the review-velocity system with the ask scripts that get reviews written rather than promised.

› Overhaul my Google Business Profile — here's what's on it now.

Write the venue post

The highest-return page a photographer can publish: clients google the venue they've just booked, and almost nobody competes for those terms. Portfolio-only site with no blog? It runs the Google Business Profile version and tells you what that costs you.

› Turn last weekend's shoot into a venue post: [venue, details].

Read the scorecard

Rows read in a fixed order, with Google calls and clicks last because they move easiest and book least. It checks whether the plan was actually run before diagnosing anything, and it's allowed to answer “hold, this is working, it's too early to tell.”

› Here's this month's scorecard. What changes?

Aim at your booking season

The months your work lands and the months your enquiries land are different months. The push starts 60–90 days before the enquiry peak. Wedding enquiries peak January to March in both hemispheres; newborn work has no peak to aim at at all.

› Is it too late to do anything for this season?

Score the paid directory

Annual fee ÷ bookings attributed, kept at or below 10–15% of your average booking value. Directories rent rather than compound, and they sell your enquiry to several photographers. No tally yet? Start it now and decide at renewal.

› Is my directory listing worth renewing? Here's what I pay.

Everything arrives ready to paste.

You hit publish. That's the only step it leaves you:

The 90-day plan, with this week's three actions on top
Your city-plus-genre keyword map
Google Business Profile rewrite, field by field
The scorecard: baseline, monthly grid, review log, and what on-track looks like month by month
The first-month content calendar, dated and captioned
The referral kit, addressed to your genre's people — midwives and antenatal classes for newborn, agencies and producers for commercial

Why not just ask the chatbot?

It follows the gap, not the yield

The intuitive move is to pour effort into whichever channel produced the most enquiries. That feeds the one already working and starves the one you bought the plan to fix. In the demo's first month, referrals bring 7 enquiries to Google's 2, and the skill refuses to move a single point.

The venue-post formula

Near-zero competition, high purchase intent, and it compounds. It's the play working photographers discover by accident in year five, written down as a repeatable format.

It's straight about channels and tactics

Instagram is discovery; Google and referrals book. No bought followers, no incentivised reviews, no keyword stuffing. SEO compounds over months, and it tells you that upfront rather than promising a rankings miracle.

Your first five minutes.

Install it, then type any of these. No prompt-writing, no setup screens.

1Build my 90-day get-found plan. I'm a [genre] photographer in [city].
2Overhaul my Google Business Profile — here's what's on it now.
3Turn last weekend's shoot into a venue post.
4Here's this month's scorecard. What changes?
5demo — watch 47 unused reviews become a booking channel.

Plug and play

From download to done in three steps.

Buy & download

A skill folder and a one-page install guide. Claude and ChatGPT are both included.

ii.

Drop it in

About a minute, once. Then fill your profile — the same one every skill in the suite reads.

iii.

Just talk

Paste the job in front of you — an email, a brief, a spreadsheet. It runs the whole workflow and hands back a finished file.

What it won't do.

Every skill in the store ships with this section. If a tool won't tell you its limits, it's selling you something.

SEO compounds over months. It plans your rankings; it can never promise them, and it says so before you start.
No bought followers, no fake or incentivised reviews, no keyword spam. Ever. Paid advertising is a different machine with different economics, and the skill says so rather than pretending to cover it.
The scorecard reads what you type in. There's no dashboard connection, so a number you can't get stays blank rather than estimated, and an untracked directory gets “start the tally, decide at renewal” instead of a verdict.

Questions.

What exactly is an AI skill?

A small file you add to Claude or ChatGPT once. It teaches the AI you already use this specific professional workflow — so from then on, one sentence runs the whole job. No prompt writing, no new app to learn. You buy it once, download it, and it's yours. It runs inside the Claude or ChatGPT account you already have; the free tiers work too.

How is this different from just asking Claude or ChatGPT?

A chatbot gives you generic local-SEO advice. The Get-Found Engine starts from a keyword map for your city and genre, orders every action against it, gives you the venue-post format specifically, and reads your monthly scorecard in a fixed order before it changes anything. It will tell you to hold the plan when a month is normal, which no chatbot asked “is this working?” has ever done.

I'm a portrait photographer, not weddings. Does it apply?

Yes. Wedding shooters get venue and region pages; portrait and family photographers get suburb pages; commercial work runs on client case studies. Newborn, event and corporate, and real estate each have a row of their own, with their own keywords and their own referral list — event work is sold to an organiser with a budget line, not to a guest, so the page answers the organiser's questions.

I'm brand new with no reviews yet. Is this too early?

No, and the plan changes shape for you. Under about ten reviews or twelve months of trading it runs proof-first: Google Business Profile created and verified immediately because verification takes days to weeks, three portfolio-building shoots whose deliverable is a review and a testimonial, the free-work cap stated in writing at three, and one page worth writing at zero. Month 1 targets five reviews rather than a ranking.

Should I keep paying for my directory listing?

It gets scored, in your currency, as a fourth channel: annual fee ÷ bookings attributed over twelve months, kept if that lands at or below 10–15% of your average booking value. The two facts that go beside the number: directory listings rent rather than compound, and they sell the same enquiry to several photographers, which is why replying within the hour matters more there than anywhere else.

Is it a subscription?

No. $19 once, yours to keep, updates included.

47 five-star reviews and Google still doesn't know you.